Getting Clean Beauty Advertising Right

The clean beauty market is one of the fastest-growing segments in beauty. In the absence of a regulatory definition and given its association with sustainability practices, particularly the use of third-party seals and certifications, what “clean” means is currently in the eye of the beholder. Join BBB National Programs’ National Advertising Division for a discussion on how to #AdvertiseResponsibly in the clean beauty market.   

Featuring:

  • Welcome Remarks: Laura Brett, Vice President, National Advertising Division, BBB National Programs
  • Emilia McKee Vassallo, Partner, Ballard Spahr
  • Ronie M. Schmelz, Partner, K&L Gates
  • Annie Ugurlayan, Assistant Director, National Advertising Division, BBB National Programs

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