Getting Clean Beauty Advertising Right

The clean beauty market is one of the fastest-growing segments in beauty. In the absence of a regulatory definition and given its association with sustainability practices, particularly the use of third-party seals and certifications, what “clean” means is currently in the eye of the beholder. Join BBB National Programs’ National Advertising Division for a discussion on how to #AdvertiseResponsibly in the clean beauty market.   

Featuring:

  • Welcome Remarks: Laura Brett, Vice President, National Advertising Division, BBB National Programs
  • Emilia McKee Vassallo, Partner, Ballard Spahr
  • Ronie M. Schmelz, Partner, K&L Gates
  • Annie Ugurlayan, Assistant Director, National Advertising Division, BBB National Programs

 

BBB National Programs is the home of independent industry self-regulation in the United States.

We are driven by our mission to be the place where businesses go to enhance consumer trust and where consumers are heard.  Industries rely on us to hold themselves accountable to responsible business practices and better serve consumers.  Our independent industry self-regulation, accountability, and dispute resolution programs have a long track record of success, beginning with the founding of our National Advertising Division in 1971.  Today, we operate nearly 20 self-regulation and dispute resolution programs. For more information on BBB National Programs, visit bbbprograms.org.

Request Free!