Getting to ‘Yes’ With Content-Powered Commerce

The typical B2B purchase decision is more than 50% complete before a customer ever contacts a sales rep. So, it’s not an exaggeration to say that content is more important to B2B sales than ever. But more content isn’t always the answer. The critical thing is to make sure the right content is reaching—or is easily found by—the right people.

Check out this guide to learn about:

• Defining your buyers’ customer journey and key personas
• Making content an integral part of the commerce experience
• Letting buyers choose their own path
• Building your e-commerce content map
• Creating an excellent mobile experience

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