Hidden Insights from Online Marketplaces

This walled gardens infographic pulls together findings from a deep-dive look at purchases of over 40,000 products across four major retail brands to analyze conversions on brand domains and popular marketplaces. Understanding conversions from not only your own website, but behind online marketplaces, is critical to quantifying the impact of your marketing strategy.

From this infographic you’ll learn:
  • How many consumer purchases are made behind walled gardens
  • How key brands perform on Amazon vs. Macys.com
  • That brands may be blind to some search ad and retargeting conversions

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