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As digital transformation causes massive shifts in in the way consumers live, work and play, businesses must expand and deepen relationships with consumers to better understand their wants, needs, and aspirations. IDC’s Future Consumer framework provides examples of how businesses are using technology to transform life’s activities. In this eBook you will learn:
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC’s analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. |
