How Long-form Content Fits the Tech Buyer’s Journey

As a result, it becomes critical for marketers to create content that addresses the essential questions of tech buyers at each stage in their buying journey, using the most effective content type. As most technology purchases involve complex, sophisticated products, the length and breadth of long-form content makes it an ideal content choice for technology marketers.

Read our latest blog to dive into the reasons why you need long-form content:

• Positions you as an authority in your industry
• Improves your site's search engine results
• Allows opportunities for reuse and repurpose

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About GamePlan Marketing
GamePlan Marketing is a B2B marketing agency specialized in helping our clients build brand awareness and marketing pipeline. Our core focus is serving companies in the technology industry, counting leading IT vendors, distributors and IT service providers as clients. Our marketing strategy and implementation services span digital advertising, content marketing, email marketing, interactive campaigns, and direct mail.