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Brand trust has become a top priority for advertisers, as consumers grow more concerned with the ethical and social standards of the companies and platforms they interact with. Recognizing the importance of brand trust, the Pinterest UX research team sought to expand their understanding of it beyond traditional definitions like brand safety and consumer privacy. They partnered with B2B research company NewtonX to talk to advertisers and agency professionals with varying levels of Pinterest advertising experience, from decision-makers to those with their “hands on the keyboard.” Discover 4 lessons from Pinterest’s B2B research playbook:
Download the key takeaways now. |
