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Most credit unions today are clear as to why they need to be data-driven. According to consulting firm McKinsey, data-driven organizations are 23x more likely to acquire customers, 6x as likely to retain customers, and 19x as likely to be profitable. The data says, “Use your data!” But the data maturity journey isn’t straightforward and most credit unions are surprised to discover there isn’t a sequential series of steps or “right way” to move forward on the journey. Download this guide to start building your data action plan. Contents include:
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