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However, no matter how good you think your list is, over time, your open and click rates can decrease. The ramifications of low engagement are greater than you think. If you don’t watch your engagement rate, it can eventually lead to internet service providers (ISPs) such as Gmail, Yahoo, and AOL filtering your emails out – even from the inboxes of contacts who legitimately subscribed. While having high list numbers is a great ego boost, if a segment of your contacts doesn’t open your emails or click on your content, it’s best to decrease your volume of messages to the group, reassess the value of the content you are sending to them, or even remove those contacts entirely. In this guide, you’ll learn how to create a re-engagement campaign to help you save as many contacts as you can, and at the end you’ll weed out contacts who could affect your inbox delivery |
