Has your business growth been slower than Christmas lately? Are you scrambling for the latest strategy promising a boost in sales and revenue? Are you ready to have your mind blown? Well, you’ve come to the right place. The most proven way to fuel your business growth is to develop a high-performing email sequence that will engage your readers and encourage them to become repeat customers.
Were you surprised that what seems like an ancient form of communication is still one of the best ways to boost your growth? You shouldn’t be – considering 78% of marketers say email is a major part of their success. In fact, for every $1 you invest in email, you can expect an insane return of $42!
Ready to get on board with email? Well, we’re here to help you do exactly that with our best tips and tricks PLUS a ready-to-use template to get you started.
The All-Important Buyer’s Journey
More than likely, you’ve heard of the marketing concept known as the Buyer’s Journey. This is an extremely important concept to understand if you’re trying to boost your business growth as it’s crucial to speak to the buyer in a way that is relevant to where they’re at in their purchase process. Let’s refresh your memory really quick before going any further:
First Stage: Awareness
The buyer becomes aware that they have a need or pain point that needs to be addressed.
Second Stage: Consideration
After realizing their need, they start to think of ways to address their need and compare solutions and providers by weighing the pros and cons of each.
Third Stage: Decision
Once they’ve compared options, they commit to a provider of their solution and make a purchase or decision.
Tips and Tricks to Write an Email Sequence for Growth
Anytime that you set out to write an email sequence, the following tips and tricks are wonderful things for you to keep in mind especially if your goal is to grow your business. Each can be modified to fit your brand voice and geared to where the reader is at in their buyer’s journey.
Spend Time on Your Subject Line
For your email to fuel your growth, it has to be opened by the reader and that isn’t likely to happen unless you choose a subject line that captures their attention and entices them to want to see what else you have to say. Many marketers swear by open-ended questions and the use of personal names.
Keep Your Email List Tidy
As you grow your email list, it’s a good practice to keep your list segmented based on where the subscriber is at in their buyer’s journey and their commitment level to your company. For example, you may have one list for new subscribers to welcome them and a separate list for customers that have already made a purchase and need to be updated for future promotions and offers.
Always Have an Obvious Call-to-Action
In every email of your sequence, you must include a call-to-action (CTA) that is both obvious and clear. This CTA is how the readers know what you want them to do next. Do you want them to sign up for your class? Should they watch a video about your offer? Are you giving them a free download? Whatever it is, spell it out clearly and add an obvious button or link to act on it.
Typo Free, Way to Be
Before you finalize your email sequence, check it at least three times for typos. You should read it over yourself for comprehension, run it through an online editor for grammar and typos, and then ask another human being to read it when possible.
Email Template for Business Growth
Now that you’re armed with our best tips and tricks for writing any email sequence, we’re going to get specific and show you a template that’s guaranteed to boost your business growth.
Let’s look at the specific emails and what should go in them. To use it for your business, simply take the templates and fill them out with your business details and brand voice.
Email 1: Welcome! Have a Freebie!
Your first email to a new subscriber should simply thank them for signing up and giving them the freebie that they probably signed up to receive in the first place. Also set expectations so they’ll know when they’ll be hearing from you in the future.
Email 2: Introduce Yourself
This email is your chance to introduce yourself and anyone on your team that they should know. Consider including pictures so they feel as though they’re really connecting with you and that you’re someone they’d want to do business with.
Email 3: Tell Your Story
According to marketers, you should have three foundational stories about your business that are useful in engaging people. One story should be about why you got into the business and why you love it and now is the time to share it with the reader. Then, give them another freebie to add value.
Email 4: Customer Testimonials
There’s nothing that boosts sales better than letting your customers sing your praises. Share several testimonials so the reader can envision themselves doing business with you and start to believe that your product could be a solution to their problem.
Email 5: Act Now Before It’s Too Late
Your sequence is winding down so now is the time to start pushing a little more. Educate them about your offer and encourage them to take action with a CTA that is clear and obvious.
Email 6: Wrap it Up
The final email in your sequence should let the reader know that you won’t be reaching out again for a while but that you’re always a call or email away. Include another CTA with a note of scarcity in it so they’re moved to action plus a final discount or special offer to seal the deal.
Want to Grow? Email is the Way to Go
As cheesy as that may sound, it’s true. If you want to boost your business growth and increase your revenue, it’s time to invest your time and energy in email. Take these tips and tricks, fill in your template, and start emailing your perspectives today!
Liz Slyman
Over the past decade, Liz has worked as a copywriter and digital marketing executive for a multitude of companies from startups to mid-sized businesses to working as the VP of marketing for award-winning, platinum-selling artists. Leveraging an understanding of the nuance of language in marketing, Liz founded Amplifier, a content marketing and copy writing agency designed to connect consumers to companies in a way that results in next-level brand expansion.
