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You could be working with the same semi-generic, outdated targeting parameters as all the other marketers out there and getting the same abysmal results. Despite new technologies, lead quality doesn’t seem to be getting better—and if you keep targeting in the same old ways, you’ll keep producing leads that the sales team trashes when you’re not looking. So, what’s the answer? Check out this guide to understand everything you need to know about reformulating your targeting efforts for results that everyone—and we mean everyone!—will cherish. You’ll learn about:
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