Digital business technologies are creating new opportunities for organizations to innovate their operations, products, and services while deepening customer engagement and retention to grow the business. Modern consumer facing applications are raising expectations that every enterprise will be able to operate, interact with customers, and deliver offerings in a seamless fashion. Enterprises that capitalize on digital business opportunities today will be the market leaders of tomorrow. Those that don’t will be deemed irrelevant by their markets.
In this increasingly competitive environment, enterprise IT faces the daunting challenge of delivering a wider range of new, secure, and scalable applications to digitize and automate the business. At the same time, these applications are expected to be built and changed much faster to keep pace with a glut of changes in the business environment. To meet these demands, IT must explore new platforms and methods for accelerating development, delivery, and modification of enterprise-grade applications.
This paper examines the disruptive forces challenging businesses to digitally transform themselves. It also looks at the role of Appian’s application platform in the strategically important application development and delivery market.