With so many websites to choose from, shoppers don’t have time to wait for a slow site to load. Online shoppers will abandon a shopping experience if a site doesn’t perform well, especially if they are accessing it from a mobile device while on the move.
Slow sites cause increased abandonment rates, fewer product views, and a poor user experience. As a merchant, you need to merchandise products effectively, present information quickly, transact orders efficiently, and provide an enjoyable online user experience in order to show a profit.
Download this eBook to learn how you and your development team can boost site performance.