In the age of marketing automation and artificial intelligence, it is up to marketers to ensure that the fundamental aspects of inbound lead generation are still followed. Marketing automation software undoubtedly doubles a marketers’ chances of generating more, higher quality leads… Also rendering them twice as effective when it comes to communicating with prospects.
Still, there are important factors that B2B marketers should not overlook in ensuring that their strategies and efforts come to fruition. If you are planning to jump-start your own inbound B2B lead generation campaign this year, it is high time to familiarize yourself with these factors.
In this infographic, compliments of Digital Marketing Philippines, we will discuss the tactics you should consider implementing to facilitate a successful inbound lead generation campaign – ultimately leading to increased sales team morale, revenue and overall ROI. More >>
