How Agencies Are Leveraging Marketing Automation For Growth
Nearly 90% of agencies say their marketing automation strategy is successful.
Adoption of marketing automation is nearly ubiquitous among agencies, but how exactly are they – and their clients – benefiting from it?
We gathered insights from 130 agencies to find out:
- How agencies evaluate platforms (hint: pricing isn’t #1)
- What an agency’s objectives are when implementing a platform
- Ways agencies use marketing automation as a revenue generator