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Ask a dozen executives to define innovation and you’ll likely hear 12 different answers. Is it disruption? Being the first to market and seeing revenue soar? Assembling an impressive team of scientists and engineers? Become 2020, powered by Mastercard and the Harvard Business Review Analytic Services’ Business Innovators Index, is annual research that aims to answer this question. By illuminating the perspective of business leaders across continents and industries, the definition of innovation in today’s customer-centric environment comes into clear view. |
