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The unified customer experience (CX) is quickly becoming the Holy Grail for marketers and customer experience professionals all over the world. Companies want to know as much as possible about their customers across all of their touchpoints and channels they engage with them on. So how important are digital asset management systems in providing a unified customer experience? This podcast Q&A interview with Brian Carlson (CMSWire contributor) and Guy Hellier (VP, Product Management at OpenText) discuss enterprise-grade DAMs and how intelligent and integrated DAMs are central to providing a unified customer experience. Included in this podcast recording:
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