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Retailers know that personalization is the differentiating factor when it comes to thriving in the digital space. This is especially true during the coveted holiday season. Yet, how do you go about curating a tailored 1:1 personalization strategy that will add value at touchpoints across the customer lifecycle? Join us as industry veterans, Sheryl Kingstone, VP, Customer Experience & Commerce, 451 Research, and Adrian Valenzuela, Chief Digital Officer Mexico, Bed Bath & Beyond, share their insights on the essentials of a winning personalization strategy. |
