Lead Generation: Building & Maintaining Key Relationships

We’ve partnered with our friends at MarketingProfs to help marketers enhance their demand generation strategy and accelerate B2B sales growth. Whether you’re looking to kick start a brand new project or want to take your existing process up a few notches, the actionable advice and helpful tools in this resource can help.

In this guide, you’ll learn:

  • Why the funnel is an outdated way of viewing lead gen (and what to use instead)
  • How intent data can maximize your marketing budget and sales performance
  • How to use infographics to drive qualified leads
  • What to do after you’ve generated a lead

Get the unique insights and solutions to the challenges lead generation marketers are facing as well as easy-to-follow tips for building and enhancing your lead generation engine.

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