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Omnichannel, data-driven approaches to commercialization, medical and medical affairs are without a doubt the future of life sciences and healthcare. These have been elusive goals for most companies due to siloed structures, partnerships, roadmaps and decision-making. One of the most important parts of this transformation isn’t, necessarily “better” tech, but instead collaborative work with the brand and the business users to understand their challenges and opportunities; design and build pragmatic solutions for those; and then helping to ensure ROI by driving adoption and capability maximization.
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