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The appeal of connected TV (CTV) is its adaptability, particularly when advertisers are navigating the digital-first world. In fact, marketers are all in on growing audience reach and relevance while leaving behind the constraints of conventional TV advertising. In this Meet the Analyst Webinar, our principal analyst Paul Verna will help you understand the essential aspects of this seismic shift, so you can fine-tune your strategies and get the most value out of your TV and video ad budgets. You’ll walk away with:
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