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Data deprecation got you down? As a marketer, you’ve probably heard a lot about the impending phase-out of third-party identifiers–we certainly have. But what we don’t talk about enough is unique, strategic and actionable ways to mitigate these challenges. Hint: Your loyalty program can help a lot more than you might think. In this webinar, Forrester’s VP Principal Analyst, Mary Pilecki, and Epsilon’s Vice President of Loyalty/CRM Strategic Consulting, Tamara Oliverio, will share tips on how to leverage your loyalty program to collect invaluable zero- and first-party data to amp up your customer experiences—all without the cookie. Key topics include: Why zero- and first-party data is so important for marketers today How loyalty programs can accelerate customer data collection Why tactics like gamification can introduce value and benefits to customers, while also aiding in data collection How to measure and prove this return on investment to stakeholders
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