Organizations now require data management solutions for analytics that are capable of managing and processing internal and external data of diverse types in diverse formats, in combination with data from traditional internal sources, including interaction and observational data. This requirement is placing new demands on software in this market as customers are looking for features and functions that represent a significant augmentation of existing enterprise data warehouse (EDW) strategies. Read this Gartner analyst report to gain a market overview and comparative vendor information when shopping for an EDW solution.
