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According to Cision, enterprises invested a sizable $300 billion on global content marketing in 2019 to acquire business leads, influence customer specification and consideration, as well as educate and engage prospects. Studies by the Content Marketing Institute estimate 40 percent of marketing budgets are spent on content creation. Unfortunately, research from the CMO Council finds most companies lack the necessary strategies, competencies and best practices to effectively engage their markets. Even more disconcerting, very few have formal content performance metrics in place to measure effectiveness and calculate ROI. Learn how to make your company’s content marketing convert by downloading this report. |
