Survey research has become an increasingly important and sophisticated tool for decision makers who need to gain insights into potential problems and opportunities. By combining traditional survey research results with predictive analytics and text analytics, it’s possible to develop models that can predict behavior — and that can help identify what drives your target audience to take action. This white paper suggests four keys to unlocking success with predictive analytics to gain deeper insights from your survey research data, to help your business understand, anticipate, and accommodate customer needs.
Content provided by IBM.
