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“The art of war does not require complicated maneuvers; the simplest are best, and common sense is fundamental. From which one might wonder how it is generals make blunders; it is because they try to be clever.” – Napoleon Bonaparte of France Contrary to conventional wisdom on the notion of retention marketing, capturing higher market share and increased revenue, could such things rely more on:
more so than
Some say business is war. In this briefing, former head of M & A at NYNEX (present-day Verizon) comments on tactfully managing / motivating personnel – and how readers can do likewise, thus capturing growth this quarter.
Corey Weiner has worked on lead generation for advertisers like Merck and Company, GlaxoSmithKline, Wyeth-Aerst, Novartis, NY Life Advanced Markets, AXA Equitable, John Hancock USA, Sun Life of Canada and AIG American General. And four-plus years doing consumer behavior research for the renowned Nielsen Company qualifies Corey to refine / reposition multimedia for advertisers less interested in brand / top-of-mind awareness and more so in sales lead generation (new business activity). Corey’s YouTube channel and classified executive briefings give subscribers hard-to-find case studies covering Microsoft, Mastercard, AOL, DeBeers, Nissan USA and others in concise clips.
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