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Getting earned media coverage for brands is more competitive than ever before. Conceiving campaigns with new and exciting angles is difficult and journalists receive more pitches than they can read. Furthermore, tracking coverage across all media types ‑ from TV, to social media to podcasts and more ‑ is crucial, and measuring the impact of coverage is also paramount. In this webinar, sponsored by Critical Mention, attendees will hear from PR experts about the strategies and tools that they are using to find success in the crowded world of PR and communications. Critical Mention is the fastest, most reliable all-in-one PR and earned media platform featuring global media monitoring, a media contact database and robust analytics. Critical Mention’s industry-leading Earned Media Suite provides users with real-time TV, radio, online news, social media, podcast and licensed content monitoring, as well as an extensive Media Contact Database. |
