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Business struggle to gain a holistic customer view — the skills to identify actionable insights from multichannel data are in short supply. If they could gain a holistic view of customer attributes and behaviors, they could make sure they get the right content at the right time. Learn:
Savvy brands understand that providing customers with unforgettable, personalized experiences means getting to know the people behind the devices they use. With the help of a DMP, you can combine cross-channel data to piece together a picture of how your most valuable customers interact with your brand. Combining this information, the DMP creates audience segments — those people most likely to be interested in a particular message. The cruise line can then push audience segments out to the appropriate marketing channels so they can deliver a personalized message and reach them at the exact moment their customers want or need it. |
