Marketing Technology: Too Much of a Good Thing?

Time to make the most of your marketing technology. Download this guide to discover:

More than half of marketers (56%) point to fragmented technology as a top barrier to marketing success.

  • What core technologies are needed for each function in the marketing organization.
  • How to see the interdependencies between marketing functions and core technologies.
  • How to make the most of your marketing technology investments by prioritizing the most important ones first.

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