Medscape Medical Affairs Thought Leaders in Medical Affairs

KEY TRENDS & CHALLENGES SHAPING THE FUTURE OF THE MEDICAL AFFAIRS ROLE

Christina Hoffman, MS, Global Head of Medscape Medical Affairs and Alessandro Albuquerque, MD, PhD, Vice President US Medical Head, Cardiovascular & Established Products at Sanofi. discuss the ongoing challenges in demonstrating the value of Medical Affairs within their organizations including:

  • Continuing the ascent of Medical Affairs into a fully integrated strategic partner
  • The importance of building early, strong cross-functional relationships with all stakeholders
  • Uncovering the critical data needed to support a robust segmentation strategy for accomplishing Medical Affairs goals
  • Increasing effectiveness in bringing real value to physicians and other practitioners
  • Expanding the role Medical Affairs can play in driving patient centricity

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