Building a website is a difficult challenge itself but once done, there are further challenges to make it successful. One of the best ways to make your website rank higher in the search engine results is by making it SEO-friendly. Good SEO practices enhance the user experience on the website, leading to maximum conversions and engagement.
This guide will take you through a comprehensive set of tips to make your website design SEO friendly. So, if you want to improve your search engine rankings for your company’s website keep reading for some awesome tips.
In general, SEO requires work on mainly three elements in the digital marketing strategy: website design, competition, and content. From page structure to competition analysis, we will be discussing everything to know about making a website SEO friendly.
Stay Current
The internet is constantly evolving, and it is important for your website to evolve at the same pace to stay in the game. There is a lot more than just having a static website; one must maintain the website and consistently be posting new information to keep your readers interested and your company’s site relevant. If your website content relevant and up to date, the ranking will keep dropping drastically. But this does not imply filling the website pages with random unrelated content, you have to be strategic in terms of your content. A good SEO-friendly website is updated at regular intervals; maybe once a week or a few times a month should be enough.
Content Optimization for Search Intent
Search intent is the purpose of searching. There are some specific keywords that are used for the searching purpose. For example, if your audience is looking for IT security trends, then they might enter “what are IT security trends” in the search bar. With that, the search engine would know the intent and show the results containing information on the latest IT security trends. Therefore, it is best to curate your website content toward the user’s search intent.
User-Friendly
A website that is difficult to navigate or doesn’t load properly can be extremely frustrating for users. The goal of any website is to make it easy for your users to see what services you have to offer and if everything goes right, visitors will be converted into customers! Multiple clicks increase the site rankings, which can be done by internal linking.
Incorporate a Blog
If you are wondering how to keep your content fresh and engaging, then a blog is what is needed. Blogs on all the topics of your industry will take your website engagement to the next level. All you have to do is ensure the placement of the right keywords and some links to your service or product page. SEO-friendly websites use blogs to establish the owner as highly knowledgeable in the field. Furthermore, you can add features that enable visitors to leave comments for a little personal touch. All in all, blogs are a fantastic SEO booster.
Enticing Meta Description and Title Tags
Every time a user enters a query in the google search bar, it shows the top website links on the very first page to let the users know what the pages hold. These are known as meta descriptions and title tags. This is what google views as the purpose of your website. Therefore, it is important to keep your website tempting; otherwise, google will send no visitors to your site.
If you want your website traffic to increase, Metas are essential content to get attention and drive more traffic. If you’re already using Metas, make sure it’s up to date and relevant.
Improve Page Speed
This a fast-paced world, and nobody has the patience to wait for websites that take too long to load. If your website is slow to load, then people will easily switch to another site to find what they’re looking for.
To ensure that this doesn’t happen, there are many tools and extensions to keep an eye on for loading speed and bugs that might be slowing down the website. It’s crucial to recommend improvement strategies for intact performance. Otherwise, you risk losing potential leads and users because of slow website loading times. Considered looking at browser caching, removing unnecessary plugins, decreasing the redirects, minimum server response plugins, to improve loading times.
Internal Linking
Internal linking could be a great way to level up your website rankings when used properly. This is how Google understands your content better while justifying the hierarchy of the website. Users appreciate when a relevant piece of information leads them to further information on the topic.
Therefore, the pages that require a boost should contain internal links to your top-ranking pages. Include links strategically into the blogs for better optimization. It is important to follow the latest content marketing trends and strategies to keep your website consistent and updated.
Improve User Experience
Google keeps an eye on the behaviors of users with your website. Let’s elaborate on this with an example; if a user comes to your website and doesn’t stay even for a minute, then google will move you down on the website rankings. On the other hand, if a user clicks and then stays on your website, your website will be considered helpful and raise rankings. Therefore, work on user experience and web design to impact your website growth. Some considerable ways to improve view-ability would be to utilize subheadings and understandable language for the audience. Additionally, images, videos, and using a variety of visuals can make your content a lot more appealing.
Page URLs
Website URLs are helpful if they easily demonstrate what a website is about. This makes the website a lot more understandable for users as well as the search engine and further helps in making the URL SEO-friendly. Some important pointers about page URLs include keeping them as short as possible, using target keywords without over-stuffing, and including readable words.
More Backlinks
Other than on-site SEO, content marketing, and web design, backlinks are another key factor in website rankings. Getting quality backlinks to your website can be one of the most difficult aspects of SEO. Furthermore, if your website is referred to by many websites, then it is considered more authentic and trustworthy for the search engine. However, not every backlink gets a high ranking. Only the ones with reputable websites that work correctly; some can even get your rank lowered. Therefore, you need to be focused on getting only quality backlinks. You can analyze and implement strategies used by your competitors as a guideline.
Conclusion
Overall, to make a website SEO-friendly, utilizing all these practices gets the best results. If you want to ensure that your website is completely SEO friendly, then hiring an expert is the way to go. A dedicated SEO expert in your marketing team will work constantly ensure your site is optimized for search engines. Now that you know all that needs to be done to create an SEO-friendly website, it is time that you put in time and work and take your website to a new level!
Author Biography
Ciaran Stone is the CEO of Square Root Solutions, – a well-known mobile app development company that helps businesses, entrepreneurs, and startups transmute their app development ideas into actual mobile applications. In his spare time, Ciaran likes to write articles on different aspects of app development.
