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Across almost all industries, the past ten years have seen a substantial level of uncertainty become normality. If we look at recent examples, we need only consider the significant financial and economic impacts of Brexit or Corona Virus to understand the very real impact caused by uncertainty. The reality for many businesses is that this uncertainty will continue to play a significant role in decision-making and strategy. CFOs are tasked with steering the path, and the challenge is becoming more complex than ever before. Long-held beliefs have been turned on their heads by both political and technological pressures, leaving some industries almost unrecognisable compared with a decade ago. This whitepaper explores how CFOs plan to navigate through these testing times, utilising statistical evidence collated via surveys. In a turbulent corporate landscape, we take a look at the potential barriers that CFOs need to overcome to achieve success long into the future. A key highlight is the need to maximise operational efficiencies – something that is becoming increasingly important for major businesses. We take a look at why so many companies miss their targets, and how intelligent, long-term strategies must be the way forward when faced with such uncertainty. Download the full white paper instantly as we reveal the top 5 catalysts for achieving success in times of uncertainty. |
