Demand for captivating visual experiences is growing rapidly. To quench consumers’ increasing thirst for exciting action sequences and otherworldly landscapes, directors and producers are incorporating more and more visual effects (VFX) shots into everything from feature-length films to 30-second ads. At the same time, advances in virtual reality (VR), augmented reality (AR), and 360-degree video technologies are spurring some organizations to begin creating more immersive and interactive experiences.
How is the rising demand for VFX and the availability of new visual technologies affecting the VFX facilities, post production studios, and other organizations that produce this material? In particular, are they prepared to store a rising volume of large media files? Are they planning to revamp their storage environment to accommodate continued growth and meet increasingly rigorous collaborative workflow requirements?
To answer these and other questions, Quantum collaborated with the team from Randi Altman’s postPerspective.com—a website that has become a leading destination for production and post production communities. Quantum and postPerspective surveyed creative professionals from around the world to pinpoint current storage preferences, identify perceived challenges, and gauge emerging trends.