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Navigating health care insurance coverage can be a supremely convoluted process for anyone, especially patients or caregivers recently faced with coping with a life-threatening disease. This is even more critical when treating complex diseases, with complicated dosing regimens, burdensome administration methods, and visits to different specialists might require multi-payer medical coverage verification – a cumbersome and lengthy process that prolongs the patient’s access to their therapy. Despite all the efforts over the years to “digitize pharma” or treat “patients as consumers,” not much progress has been made to improve the experience of benefits verification and provide patients with the tools to navigate their own benefits and understand their financial responsibilities. In this latest article, Maria Kirsch, President of Patient Services for EVERSANA, discusses how to leverage technology and a patient-first mindset to navigate access, affordability and price transparency challenges in seconds, not days.
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