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What do we mean when we discuss personalization? How can we give it a voice in a changing marketplace? How will personalization and CX change as we move into a new decade? Join world-renowned digital analyst and writer Brian Solis, as he sets the stage regarding how personalization needs to adapt to consumer demand. RedPoint Global Sr. Product Marketing Manager Wendy White joins Brian to address the practicalities of implementing personalization in martech and AdTech and why it is fundamental to building the fastest path to revenue growth. This webinar will focus on key areas needed to implement the next generation of personalization including:
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