Nuts and Bolts: Substantiating Claims in the Beauty Industry

Brands are taking risks to reach new consumers and redefining beauty marketing when using social media, beauty influencers, the metaverse, and other platforms and vehicles to get their message out. Join BBB National Programs’ National Advertising Division to discuss the foundations of responsible beauty advertising so that no matter what platform you choose, you #AdvertiseResponsibly.   

Featuring:

  • Welcome Remarks: Laura Brett, Vice President, National Advertising Division, BBB National Programs
  • Sarah L. Bruno, Partner, Reed Smith
  • Nancy J. Felsten, Partner, Davis Wright Tremaine
  • Jennifer Santos, Attorney, National Advertising Division, BBB National Programs

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