Nuts and Bolts: Substantiating Claims in the Beauty Industry

Brands are taking risks to reach new consumers and redefining beauty marketing when using social media, beauty influencers, the metaverse, and other platforms and vehicles to get their message out. Join BBB National Programs’ National Advertising Division to discuss the foundations of responsible beauty advertising so that no matter what platform you choose, you #AdvertiseResponsibly.   

Featuring:

  • Welcome Remarks: Laura Brett, Vice President, National Advertising Division, BBB National Programs
  • Sarah L. Bruno, Partner, Reed Smith
  • Nancy J. Felsten, Partner, Davis Wright Tremaine
  • Jennifer Santos, Attorney, National Advertising Division, BBB National Programs

BBB National Programs is the home of independent industry self-regulation in the United States.

We are driven by our mission to be the place where businesses go to enhance consumer trust and where consumers are heard.  Industries rely on us to hold themselves accountable to responsible business practices and better serve consumers.  Our independent industry self-regulation, accountability, and dispute resolution programs have a long track record of success, beginning with the founding of our National Advertising Division in 1971.  Today, we operate nearly 20 self-regulation and dispute resolution programs. For more information on BBB National Programs, visit bbbprograms.org.

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