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Millions of dollars are spent on package design to capture the consumer’s mind for just 5 to 8 seconds. And yet, 50% of those packaging initiatives fail. Why? Packaging efforts are spread across silo’ed organizations – design, manufacturing, artwork and packaging suppliers don’t interact in real time. According to Julie Fraser, from IYNO, “The delicate balancing act of all of the competing interests makes packaging design complex. Having a repository for packaging and label information….enables companies to confidently re-use essential elements…to minimize rework.” Download IYNO’s whitepaper, “Packaging that Sells” to understand the challenges facing Brand Manufacturers and packaging suppliers and how concurrent design process can accelerate design efforts and improve success. |
