In response to the wide choices now available, TV viewing habits are changing radically. The demand for on-demand is clear and many consumers are looking for much more choice and flexibility in how TV is delivered. The industry is going through massive disruption from both traditional and new competitors, which is rewriting the rules of the game and introducing a wide variety of new services. The broadcast industry needs to respond with strategies for personalization. A rethink of current business models and a new set of skills, capabilities and partnerships will be required to succeed. There are three key imperatives for broadcasters: address the growing demand for non-linear, reinvent the customer experience, and transform the broadcast business.
