 |
Pharmaceutical commercial success is built in the 3 years leading up to a product launch, especially if it is your first commercial launch. With healthcare costs increasing, patients and providers are more aware of product differentiation, especially when there isn’t any. Commercial teams carry the burden of educating the market, raising awareness and ensuring patient access. Download Herspiegel Consulting’s Go-To-Market Model, based on 100+ launches of brands with $60+ billion in sales, to learn the critical components, requirements, and timelines to achieve your commercial objectives. |
