Publicis Sapient Customer Loyalty Survey 2023

The challenge, however, is that most loyalty programs fail to distinguish themselves in a crowded field and stop short of inspiring true loyalty that moves the retention needle.

Is your customer loyalty program driving business growth and retention?

We asked 6,700 consumers globally for their opinions on customer loyalty programs and their reasons for actively participating. Find out what they had to say.

Download the report to discover:

• What consumers expect—and value most—from loyalty programs.
• What consumers want in exchange for sharing their data.
• How to turn customer loyalty into revenue.
• How to earn and build loyalty with insights from across the globe.

Request Free!