Video publishers have made a dramatic shift in their strategy over the past few years. As viewers switch from cable packages to app-based video consumption, publishers are transforming into technology companies. This means that TV networks now have direct relationships with their viewers, insights into who is consuming content, and new responsibilities to address customer complaints.
Being successful in this new world all starts with getting the right data on their business that can be used across their organization. Check out this blog post to learn more.
