Putting Publishers in Control of Streaming Advertising Data

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For decades, publishers didn’t have control over their first-party data. Now, in a world where streaming is quickly dominating the media landscape, publishers have increased opportunity to manage their first-party data in a more strategic way and create a currency that is more accurate and controlled. But how can we make this happen?

Read this blog post to learn how publishers can take advantage of this opportunity to fully control their most valuable asset — their data.

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