Retail Marketing Technology Trends

Modern customers have high expectations of brands, including personalized interactions and seamless, relevant customer experiences connected across channels.

Retail marketers are struggling to meet these expectations with personalized messaging as a goal, not a reality, for most retail marketers today.

Just a few weeks ago, Cordial surveyed retail marketing executives from 500 U.S. brands to better understand how retail marketers are rising to the challenge. Marketers indicated that they are:

• Battling the rising cost of marketing by consolidating marketing technologies.
• Increasing their investment into email marketing by as much as 30%.
• Investing to overcome the barriers to personalized messaging, such as solving for customer data silos.

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