The SaaS Vendor’s Guide To Customer Engagement, Retention & Advocacy

Posted on by

Want to lead customers down the path to retention and advocacy?

After onboarding, most SaaS customers have to find their own way to success—with little more than a few CSM calls (if they’re a large enough account to have one), and a knowledge base to get them there.

This ebook is a compilation of some of the best examples of programs and campaigns designed to drive customer retention and advocacy, with examples from some of the world’s largest and most innovative SaaS vendors—including Cisco, Ceridian, Dell EMC, MongoDB, SAS, and more.

The eBook will walk you through:

  • The three-part framework for creating meaningful customer relationships that last
  • 16 static touchpoints and ongoing campaigns to use in your customer journey to drive customer success and satisfaction
  • 25 real examples of how companies have used these techniques to drive renewals, upsells, and cross-sells
  • Tips on finding technology to scale your customer engagement and advocacy strategy

    Please complete the form below to access this research:

    Business E-mail Address

    First Name

    Last Name

    Company

    Job Title

    Job Function

    Company Size

    Industry

    Address

    City

    State/Province

    Zip Code / Postal Code

    Country

    Business Phone Number

    Your privacy is a top concern for us at Knowledge Hub Media. We’ll only use your personal information to provide you with the content, products and/or services you’ve requested from us. By entering your contact information and clicking on the “submit” button below, you are confirming that you have carefully read Knowledge Hub Media’s Terms of Use agreement, and Privacy Policy, and agree to be legally bound by all such terms.

    Yes, I agree to the Terms of Use Agreement.

    Yes, I agree to the Privacy Policy.

    The third party vendor sponsoring this content may wish to contact you regarding products and/or services as they relate to this white paper/research. Please check the appropriate boxes below, indicating the ways in which you would like to receive communication from our third party affiliates:

    Yes, I would like to receive communication by email.Yes, I would like to receive communication by telephone.Yes, I would like to receive communication by postal mail.

    Knowledge Hub Media would also like to keep in touch regarding related content, white papers, business/technology research and upcoming events in your area of expertise. Please check the appropriate boxes below to opt-in:

    Yes, Knowledge Hub Media may contact me via email.Yes, Knowledge Hub Media may contact me via telephone.Yes, Knowledge Hub Media may contact me via postal mail.

    You can easily change your communication and consent preferences at any time. Opt-out of receiving communication from Knowledge Hub Media and/or our third party affiliates by easily updating your personally identifiable data and contact preferences here: Update Communication Preferences