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These dramatic shifts in buying behavior are well documented; independent research by Gartner and Forrester suggests that by 2020, >80 percent of the buying process will occur online without any direct human-to-human interaction. However, today’s organizations continue to over-rely on traditional marketing and sales channels to reach, engage, convert, and expand their customer relationships. The cost of this failure to adapt is HUGE. Addressing this massive shift can feel extremely overwhelming for many organizations. As a result, we have created a whitepaper – The Ultimate Guide to the New Buyer’s Journey. In this white paper we provide step by step strategies on how best-in-class organizations approach the new buyer’s journey. |
