Say Hello to Kwello, The Real-Time Social Listening Platform

Kwello is a groundbreaking social media monitoring and KOL engagement planning platform built specifically for medical affairs. By listening in real time, MSLs can engage with KOLs, foster relationships, and share the latest data on their companies’ treatments. But doing so requires patience and effort to cut through the noise and reach industry-renowned experts when they’re open to dialogue. 

Kwello opens those conversational doors by providing real-time social listening across a platform built specifically for medical affairs. This infographic shows the lifecycle of one MSL’s experience on Kwello and the interaction that allowed her to:

  • Better understand the perspective of a KOL who was dispelling inaccurate information about her company’s product
  • Share new data that could address the KOL’s concerns
  • Respect the KOL’s privacy while remaining compliant with company policies and regulations

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