Since the inception of search engine optimization, link building has been one of the key ranking factors for websites so they could appear higher in search engine results pages (SERPs). It’s categorized as common practice in the field of SEO, with many marketers sticking to tried-and-true methods to make sure the desired results are achieved.
There are link building methods that will probably never go out of style unless massive algorithm changes happen on how search engines rank websites. Some of the most commonly used by marketers are guest posting, broken link building, and skyscraper technique, which are all effective ways to build quality backlinks.
One of the most popular methods is guest posting, where you try to publish a piece of original content on an authoritative website to gain links and boost traffic. Broken link building, on the other hand, is also a popular practice where you help webmasters fix dead links by providing a better alternative or a more superior content. Skyscraper is the process of making a better version of a content that already has a lot of links.
Although these are proven ways to get links, link builders have made them “saturated” to the point that website owners have already identified the email templates for these tactics. Webmasters and influencers are already getting sick of receiving these types of emails.
Here at Spiralytics, we’ve explored various techniques and found the following to be equally or more effective. So, if you’re on the path to becoming the best link builder in town, here are the tactics you should also utilize in your efforts:
