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Channel partners are companies that work with a manufacturer or vendor to help promote their products or services. Co-branding is fundamental and channel partners range from distributors, system integrators, managed service providers to value-added resellers. An effective channel partner can be considered a key piece of the manufacturer or vendor’s sales force. They’re independent, but they market the products or services alongside those of their other vendors or their own solutions. Different partner programs offer a range of benefits to both the vendor and the partner alike. At GlobalSign, we have decades of expertise empowering partner success by becoming an extension of our team. Based on this successful track-record with partners, we believe most companies can realize six main benefits from becoming a channel partner: |
