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In “Adaptability: The New Competitive Edge,” Harvard Business Review authors Martin Reeves and Mike Deimler suggest that to achieve growth, “instead of being really good at doing some particular thing, companies must be really good at learning how to do new things.” In other words, you need to look at what you do from an entirely different perspective or focus on new avenues outside your comfort zone. That exploration can lead you to an opportunity that no one else in your industry has explored, or to develop an innovative way to help customers avoid potential problems, or come up with an entirely new approach to customer engagement. |
